Cookie Information

Wholesale Direct Cookie Policy

Effective Date: 11th August 2026
Last Updated: 11th August 2026

1. What are cookies?

Cookies are small files or pieces of information that are stored on your computer, phone, tablet or other device when you visit a website.

We also use technologies similar to cookies, including tags, pixels, scripts and other technologies that may store information about or access information from your device.

These technologies help websites function, remember preferences, understand how visitors use a website and, where permitted, support advertising and marketing activities.

This Cookie Policy explains how Wholesale Direct uses cookies and similar technologies and how you can manage your preferences.

2. Who operates Wholesale Direct?

Wholesale Direct is operated by Gem Imports Limited ("we", "our", "us").

Our Privacy Policy explains how we collect, use and protect personal information.

3. How we use cookies

We use cookies and similar technologies for purposes including:

• Making the website function correctly
• Maintaining your shopping basket and checkout
• Remembering certain preferences
• Keeping the website secure
• Understanding how visitors use our website
• Improving website performance and functionality
• Providing and measuring online advertising
• Understanding the effectiveness of our marketing

Cookies and similar technologies are grouped according to their purpose.

4. Necessary cookies

Some cookies and similar technologies are necessary for the website to operate and provide services you have requested.

These may be used for purposes such as:

• Maintaining your shopping basket
• Supporting the checkout process
• Remembering information during a website session
• Maintaining account sessions
• Website security
• Fraud prevention
• Remembering cookie consent preferences
• Supporting essential website functionality

These technologies may operate without consent where they are strictly necessary to provide a service you have requested or fall within another applicable exemption.

5. Analytics cookies

We use Google Analytics 4 to help us understand how visitors use Wholesale Direct.

Analytics may provide information such as:

• Pages visited
• Products viewed
• How visitors navigate the website
• How long visitors spend on different areas of the website
• How visitors arrive at the website
• General information about devices and browsers
• Website interactions and events

We use this information to understand website performance and identify opportunities to improve the website and customer experience.

Analytics technologies that require consent will only be activated in accordance with your cookie preferences.

6. Google Tag Manager

We use Google Tag Manager to help us manage certain website tags and scripts.

Google Tag Manager is a tag-management system rather than a single type of tracking technology. The tags managed through it may include analytics, advertising and other services.

Where tags require consent, our cookie consent system is used to control whether they are activated.

7. Advertising and marketing technologies

We may use advertising technologies from Google and Meta to help us advertise our products and understand the effectiveness of our advertising.

These technologies may allow us to:

• Measure advertising performance
• Understand how visitors interact with our website after viewing or clicking advertising
• Build or use audiences for advertising purposes
• Show more relevant advertising
• Measure conversions and other advertising activity

Advertising and related tracking technologies that require consent will not be used until the relevant consent has been provided.

You can change or withdraw your consent using the cookie settings available on the Wholesale Direct website.

8. Meta Pixel

We use the Meta Pixel as part of our advertising and measurement activities.

Where enabled with your consent, the Meta Pixel can help us understand actions taken on our website following interaction with Meta advertising and help us measure the performance of advertising campaigns.

The use of Meta's technology is subject to your cookie preferences where consent is required.

9. Doofinder

We use Doofinder to provide and improve the search functionality on Wholesale Direct.

Doofinder may use cookies or similar technologies depending on how the service is configured. These technologies may help provide search functionality, remember certain information and understand how the search service is being used.

The specific technologies used by Doofinder may change as the service is updated.

10. CookieYes

We use CookieYes to manage cookie consent and preferences on Wholesale Direct.

CookieYes helps us record and manage your choices about cookies and similar technologies. Your preferences may be stored so that we can respect your choices on subsequent visits.

11. Managing your cookie preferences

You can change your cookie preferences at any time by using the Cookie Settings option on the Wholesale Direct website.

Changing your preferences may affect how certain parts of the website operate or which features and services are available.

Where required, non-essential cookies and similar technologies will only be used after you have provided the appropriate consent.

You can also delete or block cookies through your browser settings. Please note that blocking all cookies may affect the functionality of the website, including features such as shopping baskets, accounts and checkout.

12. Third party services

We use a number of third-party services on the Wholesale Direct website. Depending on how these services are configured, they may use cookies or similar technologies or receive information collected through them. These include Google, Meta, Doofinder, Klaviyo, CookieYes and payment services such as Opayo.

The specific cookies and technologies currently used, their purposes, providers and durations are shown in our Cookie Settings.

13. Cookies used by Klaviyo

We use Klaviyo to provide email communications and marketing services.

Depending on how the service is configured and how you interact with our emails or website, Klaviyo may use cookies or similar technologies to support functionality, measure engagement and assist with marketing activities.

Where consent is required, these technologies will be controlled through our cookie consent mechanism.

14. Cookies used during payment and checkout

Our website uses Opayo (formerly Sage Pay) to process payments.

Payment and checkout services may use technologies that are necessary to securely process transactions and maintain the functionality and security of the checkout process.

These technologies may be subject to exemptions where they are strictly necessary for a service requested by you.

15. How long do cookies remain on your device?

Cookies may be either:

Session cookies - these are generally deleted when you close your browser.

Persistent cookies - these remain on your device for a defined period or until you delete them.

The duration of individual cookies varies depending on their purpose and the service that sets them.

The current cookie list and relevant cookie information are available through our cookie consent and preference management system.

16. Changes to this Cookie Policy

We may update this Cookie Policy when we introduce, remove or change cookies, tracking technologies, website functionality or third-party services.

We may also update the policy to reflect changes in applicable laws or regulatory guidance.

The latest version will always be published on this page together with the date it was last updated.

17. Contact us

If you have any questions about our use of cookies or similar technologies, please contact us using the contact details provided on the Wholesale Direct website.

Wholesale Direct
2 Athena Way
Hoyland
Barnsley
S74 0FQ
United Kingdom

Email: customerservice@wholesaledirect.co.uk